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Tourism as an Economic Development Tool (Sandoval County)
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Plan Goal
Create a greater awareness of county tourism with all its possibilities and how it stands to impact our local economy.
Situation Statement
At the present time, Sandoval County only attracts about 9 percent of the traveling population to the County. We would like to attract a much larger group of tourists. We have a large span of available activities that would interest the mobile group. Sandoval County Government has always believed that tourism brings in dollars to the county without being a burden on other resources.
Target Audience and Actions
Tourist professionals and NMSU faculty as well as county agents and all other community groups are a part of the audience. REDTTS appeal is with the many different groups that can be represented. And with the funding that is provided for the REDTT communities. REDTT teams work with the different tourism councils and the agents to help create a unique set of opportunities for that county.
Short-Term Objectives
To develop groups comprised of individuals that are interested in rural economic development with people that have the true value of the County and its culture and heritage. To be able to meet on a regular basis at least 56 times a year and discuss the many possibilities of what rural tourism can do for your County and small communities.
Medium-Term Objectives
Develop a tourism hospitality training that at least 12 people can participate in and show an increase in the available skills that employees are able to practice regularly. Survey all participants each time an activity occurs to obtain a great understanding of what they liked and what more can be done to enhance the tourism trade.
Long-Term Objectives
Continue working with Sandoval County Tourism Department and other city, private organizations' approach to tourism. Utilize community leaders that can gauge the increases in tourism by their businesses and are able to say that Sandoval County Extension assisted in the increase in their business.
Evaluation Plan
Design perception survey that is used annually, and is used to get a feel for the hospitality services that were provided. Measurable objectives will be assessed through questionnaires from all Sandoval County participants as to the need to change or keep going in the same direction continual feedback from tourist or other interested people will help determine our direction.