Note: This site is for reviewing legacy plan of work data from 2007-2011. If you are looking for the current plan of work interface, visit pow.nmsu.edu.
Tourism as an Economic Development Tool (Luna County)
This county-level plan is managed by . Print this page to create a Plan of Work signature page.
Plan Goal
Luna County lacks many of the recreational resources found in larger communities. Many people drive past Deming on the interstate think what an ugly little community. Deming has one of the nicest museums in southern New Mexico. Creating an awareness of
Situation Statement
Awareness of tourism and recreational opportunities in Luna County is very low. When tourists are made aware of the opportunities in Luna County they have made some very positive comments. Our two local wineries, beautiful museum, art galleries and antique shops would benefit from more public awareness.
Target Audience and Actions
Target audience will include the reditt committee in Luna County which includes stakeholders in our area. Teaching stakeholders of the importance of visibility and assisting them in their advertising efforts will benefit virtually everyone in the community.
Short-Term Objectives
Work with reditt committee in Luna County to increase the need for awareness of local tourism opportunities.
Medium-Term Objectives
Work with reditt committee to measure event success, determine from surveys if reditt programs are creating awareness. Work with trainers in learning how to train employees (waitresses, clerks, cashers) on how to make visiter more aware of things they "Don't Want To Miss".
Long-Term Objectives
Increase tourism in Luna County.
Evaluation Plan
Work with state specialist in their evaluation plan.