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Profitable Livestock Production (Santa Fe County)
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Plan Goal
Improve profitability of livestock production by enhancing decision-making skills of livestock owners and managers.
Situation Statement
Livestock production in Santa Fe County is an 6.5 million dollar industry with over 200 producers owning livestock. The majority of these operations are small family livestock enterprises and the income derived from them are used to supplement the household income. In addition many of these producers are run their cattle on public lands as has been part of the custom and culture for many New Mexico livestock operators. Producers in the county are searching for ways to enhance their management and marketing techniques to maximize their dollar return.
Target Audience and Actions
The target audience consist of approximately 250 cattle and sheep producers in Santa Fe county. In order to service the educational needs of these communities of livestock producers, county educational efforts will be conducted. Producers will also be encourage to participate in statewide and regional programs such as Cattle Grower's Shortcourse, Southwest Beef Symposium, Cattlemen's College, and Cow-Calf Standardized Performance Analysis program. Additionally, management recommendations will be incorporated into Extension publications and popular press.
Short-Term Objectives
Increase awareness of novel management practices and knowledge of current issues by 20% for 5% of county livestock producers through educational programs and direct communications.
Increase teh number of producers using technology by 5 to evaluate production and financial aspects of cow-calf enterprises.
Medium-Term Objectives
Improve decision-making skills of 40 livestock producers through educational program such that they are more confident in livestock management. Five cow-calf operators and 1 sheep producer will increase their profitability by following management recommendations.
Long-Term Objectives
Improve profitability of cattle and sheep producers by lowering production costs and/or increasing gross revenue.
Evaluation Plan
Maintaining a communication log to document producer acknowledgement of improved management practices.
Measure the increase in the number of producers using modern technology during this plan of work.
An exit survey for educational programs will be devised to capture producer perception of both the monetary value of information and improvement in decision-making skills.