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Tourism as an Economic Development Tool (Hidalgo County)
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Plan Goal
Create a greater awareness of tourism as an economic development tool to Hidalgo county. Make individuals, organizations and businesses aware of the role they need to play in the growing needs for using tourism as an economic development tool.
Situation Statement
Hidalgo County is one of the seventeen counties to have the REDTT program in their county. Hidalgo County has a diverse ecosystem and rich history that offers many things to the tourism industry including outdoor recreation, ghost towns, art galleries, agritourism and many other opportunites. Education and awareness on how to maintain and enhance visitor experiences in Hidalgo county through the REDTT program remains critical to our rural area economy. As one of several partners identified as part of the Tourism Council Hidalgo CES will be part of helping tourism support the rural area economy.
Target Audience and Actions
A successful community tourism effort includes virtually everyone in a community either directly or indirectly. Hidalgo CES will assist other partners of the tourism council in increasing membership by including as many local tourism volunteers and professionals in the membership of the council as possible. Hidalgo CES will try to regularly attend tourism council meetings and assist in the mini grant process however possible.
Short-Term Objectives
Help ensure through the Tourism Council that Hidalgo County continues to be a participant of the REDTT program through New Mexico State University during the programs existence.
Medium-Term Objectives
Through the Tourism Council help identify the needs of the community for festivals and other tourism related events that could possibly be a part of the REDTT program in Hidalgo County. Through the Tourism Council help preserve and strengthen the festivals that currently occur in Hidalgo County.
Long-Term Objectives
Through the Tourism Council support the creation of new festivals and tourism related events in Hidalgo county to help increase tourism to help support the economy in the area.
Evaluation Plan
With the help of the tourism council have a list of identified needs of possible festivals and tourism related events. Measure the number of events and festivals that occur yearly and determine the success of these events through dialogue from the Tourism Council meetings. For trainings or materials brought in to help individuals with the creation of new events have either evaluations or dialogue to determine the usefulness of tools used.