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Profitable Livestock Production (San Miguel County)
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Plan Goal
Increase productivity and competitiveness of the San Miguel County range livestock industry by applying research-based best practices through Extension education.
Situation Statement
With a combination of drought, high fuel prices and high ranch related supply prices, some San Miguel County livestock producers have hit a critical point were they had to make a decision to sell out or reduce the number of cattle they can operate. The livestock industry in the county has the biggest economic impact above all other agriculture industries. Extension related programs are valued highly among the ranching community.
Target Audience and Actions
The target audience is composed of producers within San Miguel County that raise 36,000 head of livestock on an annual basis. In order to service the educational needs of these livestock producers, county educational efforts will be conducted. Statewide and regional programs available to local producers will include the Cattle Grower’s Short Course, Southwest Beef Symposium, Cattlemen’s College, and Cow-calf Standardized Performance Analysis program.
Short-Term Objectives
Increase awareness of novel management practices and knowledge of current issues by 20% for 10% of county livestock producers through educational programs and direct communications. Update 50% of the county on NAIS. Compile and distribute a newsletter for producers in the county to disseminate information, announce county, district and state programs and advertise extension publications.
Medium-Term Objectives
Improve decision-making skills of 100 livestock producers through educational programs such that they are more confident in livestock management. County cow-calf operations (10) will improve profitability by following management recommendations made at workshops. 10 producers will successfully complete BQA program. 5 producers will market cattle through new avenues.
Long-Term Objectives
Increase the total numbers of producers that can stay viable in the livestock industry while improving profitability as a result of extension programming.
Evaluation Plan
Personal communication via phone calls and producer visits. Random questioning of advisory committee. Direct observation of changes in management of producers ranches and cattle. Financial and production records will be reviewed for profitability. An exit survey for county educational programs will be devised to capture producer perception of both the monetary value of information and improvement in decision-making skills.