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Impact Report

For plan Profitable Livestock Production (Roosevelt County)
Date October 28, 2010, 10:20 pm
For Objective Short-term Show short-term objectives
Impact Report This agent attended a Media Training Day sponsored by Dairy Max in Lubbock. It was for Extension Agents from West Texas and New Mexico counties that have a large dairy segment within their county. This agent has been to many different training programs on various subjects but this one was good! Even though it was geared toward dairy it was an excellent training tool for anyone dealing with the media. It really made you think and prepare so that you are not caught off guard when confronted with some perceived issue by the media. Agents had to practice at both video and radio situations from the interviewee as well as critiquing other agents as they gave their interviews. 100% satisfaction on this training and greater prepared to impact producers with this information. This agent assists a local cow/calf producer each year artificially inseminate his cows in hopes of improving his genetics and herd performance. This program has been a valuable tool for the producer and aids in improving his profitability. Rancher’s Workshop – 65 people attended from 7 counties and two states a cattle production workshop sponsored by Boehringer Ingelheim. This agent assisted the Curry County Agent as well as the local company representative to plan and host the event. Producers participated in seminars on vaccine/health management as well as deworming practices presented by a BI veterinarian. They then heard talks from Cargill Meat Solutions representative about the packing industry and the need for producers to be conscious of raising cattle that fit the box. At the conclusion of the lecture producers were treated to a steak dinner and then a tour of the Cargill Packing Plant at Friona. 50% of those in attendance gained knowledge of production practices that can impact their bottom line. This agent is better equipped to serve the county because of this training.