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Impact Report

For plan Tourism as an Economic Development Tool (Quay County)
Date October 21, 2010, 5:51 pm
For Objective Short-term Show short-term objectives
Impact Report Worked with a committee of six to plan a street festival for the News Channel 10 Summer Celebration Tour. The Summer Tour is something the news station from Amarillo does for one week each summer and a New Mexico town has never been represented. Before the station can come, there had to be many things in place including advertisers, an appropriate location, and equipment to hold a talent competition. The news station personnel handled the advertising component and the committee handled the rest. The committee had 4 weeks to put it together and advertise to get community people involved. Approximately 1200 people attended the event which started at 3:00 p.m. and ended at 10:00 p.m. A big concern was having enough food booths. Two extension clubs and a 4-H Club helped by providing food booths and we had 1 restaurant. Activities arranged by the committee included musical groups, an art show, a talent show, jalapeno eating contest, tug-a-war, dipper derby, tortilla throwing contest, pie throwing, and watermelon eating contest. Agent was completely responsible for the tortilla throwing and jalapeno eating contests and the advertising. Agent also helped with logistics and soliciting vendors. We also had a movie under the stars. News Channel 10 from Amarillo broadcasted their show from the festival. In addition to the activities we had approximately 30 vendors sharing information about their organization or selling items. The event was held in the parking lot of the convention center and in the adjoining ball field. News channel 10 is already talking about coming back next year because they were impressed with the response from the community. One motel owner mentioned that he had people come to stay at this motel as a result of watching the news broadcast.