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Impact Report

For plan Agriculture as Economic Development (Roosevelt County)
Date October 22, 2009, 3:31 pm
For Objective Short-term Show short-term objectives
Impact Report The New Mexico Ag Expo is a large farm and ranch show held in Portales, New Mexico every year. The expo is attended by greater than 2500 people from across New Mexico and West Texas. It hosts over 300 vendors from over 16 states and 2 foreign countries. The Ag Expo is a great venue for reaching agriculture producers in a timely manner prior to the upcoming farming year. Products presented and expo participants vary a great deal and offer attendees a vast selection of agricultural goods and services to fit their farming or ranching needs. A producer can often read about products or services that could benefit their program but through attending the expo they can get one on one consultation with the company. Vendors are given evaluations at the conclusion of the show to determine their satisfaction with the event. Comments and suggestions given at that point are evaluated by the committee to determine if changes are needed to improve the show. This agent is an active member of the planning committee which manages all components of the show. This agent is actively involved with the day to day management of the event and serves as one of the main contacts for the event throughout the year. Producers that attend this event are better equipped with information to make decisions that impact their operations. This agent was selected as the President for the Ag Expo Committee for the 2009 event. 2009 saw an expansion of the Dairy Pavilion. The building again hosted all dairy seminars, programs, and luncheons for the Ag Expo, but also saw direct dairy product vendors stationed in booths. The dairy industry is a large part of the economy and the greater focus of the dairy pavilion provides for a more direct impact with producers. This new venue will allow for more targeted and timely programming to the dairy industry. In addition to the dairy programs, this agent is responsible for determining and coordinating all educational seminars. This agent utilizes multiple sources of information to find timely and relevant information to present in the lectures. This agent also utilizes a variety of sources for speakers in order to find knowledgeable people to present this timely information. The goal of this agent is to supply information that improves daily lives or makes a positive economic impact on agricultural operations. 50% of the people that attended educational seminars said it would make a direct impact on how they make business decisions.