Note: This site is for reviewing legacy plan of work data from 2007-2011. If you are looking for the current plan of work interface, visit pow.nmsu.edu.
Impact Report
| For plan | Agriculture as Economic Development (Roosevelt County) |
| Date | October 7, 2008, 9:14 pm |
| For Objective | Short-term Show short-term objectives |
| Impact Report | The Farmer’s Market is a vital part of small scale vegetable producers’ income here in Roosevelt County. The market is open two days a week of an evening and begins selling in July and continues on until frost. This agent along with the Home Economist sought to determine a means of assisting producers with sales and promotion of home grown vegetables. It was determined that an onsite demonstration of grilling techniques for vegetables would serve to promote and entice purchases. This agent and the Home Economist have now grilled twice at the market with great success. This opportunity provided educational materials to consumers about grilling recipes and food safety. The demonstration grilling also offered a great marketing tool for seasonal vegetables by filling the market with powerful aromas and serving as a conversation piece to visit with consumers. Those in attendance said they learned new ways to grill vegetables and were previously unknown and learned about healthier ways to prepare meals. Consumers who interacted with the Extension agents will be healthier because of the knowledge gained. |