Age Paced Parenting Newsletters: New Mexico’s Baby’s First Wish and E-Xtension’s Just in Time Parenting

Questionnaires were sent electronically in 2009 and 2010 to subscribers after delivery of Month 12 newsletter.

Behavior Change
% of Parents
2009 2010 Who reported that JITP helped them do these things:

100% 96% Provide opportunities for baby to explore and learn
100% 92% Talk and listen to baby
97% 91% Be less angry when baby was difficult
95% 90% Show baby books and pictures
91% 95% Feed baby safe and healthy foods
91% 93% Have patience when baby was fussy or annoying
87% 91% Protect baby from accidental injuries
86% 83% Calm baby and help baby stop crying
82% 72% Find other information or websites to meet needs
77% 77% Take care of themselves so they could be a better parent
59% 66% Talk about parenting with others close to them


Knowledge Gain
% of Parents
2009 2010 Who reported that they learned these things from JITP:

100% 95% More ideas about ways to play with baby to help baby learn
100% 93% Some of the annoying things baby does are normal for age
100% 90% That baby is not trying to be bad or make me mad on purpose
96% 94% What to expect baby to be able to do at each age
95% 90% To feel more confident in their skills as a parent
87% 93% To notice baby’s cues (what baby needs/is trying to tell me)
87% 70% To feel more comfortable about talking with doctor about a question or concern
86% 89% More ideas about disciplining baby without spanking/slapping
86% 78% To know when baby is hungry and full
77% 75% To know when to schedule well-baby checkups or immunizations

Short term and medium term goal of increasing enrollment of parents with children aged 1-12 months for the print copy of the newsletter was met. Short term and medium term goal of increasing enrollment of parents with children aged 1 month to 5 years for the electronic newsletter version was met. Families representing every county in New Mexico are enrolled in the newsletter program.

Baby’s First Wish/ Just in Time Parenting Enrollment Numbers for 2011: 4,468 families enrolled per month; 53,616 newsletters delivered per year.
http://aces.nmsu.edu/ces/nmcyfar/subscriptions.html

Medium term goal of enrolling parents with children aged 1-12 months for the print copy of the newsletter was met. Medium term goal of enrolling parents with children aged 1 month to 5 years for the electronic newsletter version was met. Families representing every county in New Mexico are enrolled in the newsletter program.

Baby’s First Wish/ Just in Time Parenting Enrollment Numbers for 2010:

Printed newsletter delivered through the mail(month 1-12)19,697
Electronic newsletter (month 1-60) 27,900

Total newsletters delivered 47,597

Short term goal of enrolling parents with children aged 1-12 months for the print copy of the newsletter was met. Short term goal of enrolling parents with children aged 1 month to 5 years for the electronic newsletter version was met. Families representing every county in New Mexico are enrolled in the newsletter program.

Baby’s First Wish/ Just in Time Parenting Enrollment Numbers for 2010:

Printed newsletter delivered through the mail(month 1-12)19,697
Electronic newsletter (month 1-60) 27,900

Total newsletters delivered 47,597

Short term goal of enrolling 2,800 parents with newborns for the print copy was met. Short term goal of enrolling 1,600 parents with children aged up to 5 for the electronic newsletter version was met. Families representing every county in New Mexico are enrolled in the newsletter program.

Baby’s First Wish/ Just in Time Parenting Enrollment Numbers as of September, 2009

English paper 4,090
English email 1,605
Spanish email 8
Total 5,703